"YES" is arguably the most recognized word on our planet and one of the reasons why my hair is getting thinner for everyday! Haha.. Just kidding! For me it`s been a big dream come true to finally launch YESONLIFE clothing line. I could not be more proud of what we have accomplished!
JP Solberg has been a household name in snowboarding ever since he won the Transworld Rookie of the Year award in 2002. After a successful 10 year career with Burton Snowboards, he and his fellow teammates Romain DeMarchi and David Carrier-Porcheron decided to establish YES. snowboards. They have developed some of the best and most innovating snowboards the industry has ever seen for over 10 years and are still launching new and better boards every year.
The powerful and positive message that YES. exudes has turned into a movement that exceeds the realm of the snowboard industry.
“We feel like we stumbled onto something that is bigger than snowboarding, we want to take the same uncompromised approach to clothing so that we can spread message to an even bigger audience!”
JP is a man who bleeds style like no other, especially when it comes to the freestyle backcountry scene. For years he has wowed everyone with technically progressive tricks done at maximum volume, off maximum-sized jumps and spiked with a style that is quite literally unmatched. He shuttled across the world, his skills were documented by the biggest company in snowboarding for the world to see.
“Solberg is a guy who was meant to be a surfer and ended up freezing his ass out in the winter”