It all started twelve years ago when three young men shared a passion to elevate what high-performance snowboarding could look like, on their own terms. As pioneers to push resort-based freestyle snowboard moves in a natural terrain made these guys rockstars – deservedly so. Perceptions were shattered. Comfort zones removed. Their lives (and ours) would never be the same.
This approach towards merchandise is much of what YESONLIFE. is. Defining progression and performance on our own terms, has proven to benefit riders of all abilities.
YESONLIFE. is a natural spin-off of the movement that began with YES. snowboards. It takes the same approach to aspirational living that each of the owners embodies, and extents it to a more inclusive, mainstream audience.